You just left work and it's going to be a long train ride home. But you're not worried because you've got your noise cancelling headphones, a full battery, a TRUE ad-free game and a new audiobook downloaded. Time to escape into a land of wonder and exploration!
Insight: Gen Z was handed pessimism but fiction helps them find their "happy ending". Gen Z, is the first fully digital
generation with unlimited access to a flawed society. They have a front row seat to a dying story.
Idea: “Freedom Through Fiction”
A series of inspired booklists that spotlight freeing narratives across the fiction genre.
Execution: A series of interactive billboards as well as TikTok videos made in collaboration with #Booktok influencers, highlighting their personal freedom
stories and favorite fiction audiobooks. In addition, limited time in app features " introduce these new booklists inspired by various "Freedom To___" arcs.