You've arrived at the event. You can't stay long, but you've decided to stick around for an hour or so. You head to the bar to grab a drink. You wouldn't mind a beer but you don't really feel like drinking tonight. You skim the menu and to your surprise you see Guinness Zero listed.
Insight: Choice is the catalyst to inclusion.
Idea: "A Toast For All!"
Celebrating the power of choice and how it provides us the opportunity to commune with one another in positive and supportive environments. Ensuring that no one is left out.
Execution: A series of OOH posters across NYC showcasing “A Toast to Choice”. Swapping out the word “choice” to highlight different positive outcomes of having choices (i.e. A Toast to Inclusion; A Toast to Community)