"Gooooooal!"
Your favorite soccer team has just shot the winning goal. The crowd is roaring. The air is filled with the smell of hot dogs and beer. Your voice is strained from all the chanting and cheering. What an experience!
Insight: Female athletes are expected to suffer in silence and push through mental struggles to maintain their athletic performance. If we want to level the playing field for future generations: body, mind, and spirit must be prioritized with the same intensity.
Idea: "The Adibody Experience"
Creating equal footing for female athletes in every field.
Promoting teenage girls & women to rebuild the foundation of their relationship with sports; One core pillar at a time.
Execution: A 3 part execution plan including a brand act, revisiting and expansion of a previous restoration project, and a soccer training camp rooted in affirmations.